Unlike traditional sales roles, CSMs and AMs approach selling through the lens of customer advocacy and long-term partnerships. As such, their appeal as a trusted advisor, combined with practical sales skills, can enable them to have more authentic conversations about renewal and growth opportunities with their customers. By mastering sales techniques, CSMs in particular can make the shift from consultative to commercial, leading to improved customer lifetime value and reduced churn. 

This video series is designed to bridge the gap between Customer-focused and Sales-focused methodologies, empowering individuals to confidently drive revenue whilst maximising customer value. 

By enrolling in this course, you'll gain the essential skills and frameworks to:

  • Lead renewals and upsells with a structured, opportunity-focused mindset

  • Deepen discovery to uncover true customer needs and priorities

  • Handle pricing conversations with clarity and confidence

  • Navigate objections with a proven framework

  • Negotiate with intent while preserving long-term relationships

The coaches

Ayman Omar

Area Vice President (UK & Ireland), Multiverse
Moving from AE to Area Vice President at Multiverse over the last 4 years, Ayman has had the privilege of building and leading the Mid-Market business from the ground up. Over the past year, he has scaled the team from 6 to over 40 sales professionals, expanded the leadership bench from 1 to 5 high-performing Regional Directors, and driven revenue growth from $10M to $50M. Ayman’s focus is on building world-class teams, driving sustainable growth, and creating a culture where people do the best work of their careers. He is passionate about developing leaders, executing with precision, and delivering meaningful, strategic results for clients.

Coralie de Robert

Account Management Director, G2
Passionate about driving customer success through innovation and collaboration. Dedicated to empowering teams, building strong relationships, and delivering impactful results. Always seeking new ways to learn, grow, and create positive change.

Confidently close renewals and upsells - ready to grow?

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