In this episode, Tash sits down with Roselyn Uleh, the Digital Champion of the Year at the 2025 EMEA Customer Growth Awards, to explore what it really takes to lead in digital customer success today.

Roselyn shares her bold, thoughtful approach to putting customers first: prioritizing personalization, curiosity, and innovation over rigid playbooks or over-automation.

Together, they discuss:

  • How customer-first thinking directly drives revenue impact

  • Why hyper-personalization is table stakes in the digital age

  • The underrated role of curiosity in hiring and team building

  • How diverse thinking leads to better innovation

  • The balance between scalable digital strategies and authentic customer connection

Roselyn also reflects on what it means to build a CS team that’s not only effective but excited about solving problems in new ways. Whether you’re a CS leader or just starting out, this episode offers both inspiration and practical insights.