Passive detractors are one of the most quietly dangerous blockers to product adoption.

They don’t say no. They don’t push back.
But they create a slow, fragile layer where nothing moves forward.

In this video, Aimee Eggs from LinkedIn shares how to:

  • Spot passive detractors early

  • Recognise the subtle behaviours that quietly stall progress

  • Understand the “frozen middle” and why it forms

  • Identify the middle-layer influence points that make or break adoption

  • Bring hesitant managers into the process as co-creators

  • Turn passive blockers into active advocates for change


Watch to learn how identifying and melting the “frozen middle” can transform adoption from slow and uncertain to fast and durable.